Heat Pump Marketing That Proves Your Systems Work
Most heat pump marketing looks the same. Stock images. Grant headlines. “Save money. Save the planet.”
But homeowners are no longer persuaded by slogans.
They want proof.
They want to see:
- What was wrong
- What was changed
- How the system performs
- What it costs to run
- Whether the house is actually warm
If you are designing and commissioning properly, your marketing should show that.
Not just say it.
The Problem With Heat Pump Marketing
Installers are told to:
- Buy exhibition stands
- Sponsor conferences
- Boost LinkedIn posts
- Run paid advertising
- Hire agencies
But advertising expires.
Exhibitions last two days.
Boosted posts disappear in a week.
What compounds is evidence.
Structured case study films that show your process, your design decisions and your homeowner outcomes.
Case Study: Sean Hogan
Sean installs heat pumps properly. He's a Heat Geek. He's MCS registered. This is what he does:
After publishing structured case study films, he said:
“These videos are doing all the work. I don't intend to spend any money on advertising from now on. My customers and their case studies are telling the story of what we do.”
▶ Watch: Heat Pump Case Study – Full Installation Story
The installer story case study
He also said:
“This process has made it clear that people want to know how heat pumps work and can work in their homes. This is the only way to tell your story.”
Homeowners do not want spec sheets.
They want context.
They want to understand:
- Why emitter upgrades were needed
- Why flow temperatures matter
- Why design affects running costs
- Why commissioning is critical
That is what structured case study films deliver.
▶ Watch: Correcting an Underperforming Heat Pump
One of Sean's case study stories
And this is the commercial reality:
“This represents incredible value for money. I don't believe in spending money on stands. I don't believe in going to exhibitions and I don't believe in advertising. Making stories that tell people's truth is easier, faster, and is getting me results.”
Since publishing his films:
Two requests for quotes every single day.
No ad spend.
No exhibition budget.
No paid campaigns.
Just documented proof.
Why This Works
The UK heat pump market is polarised.
Homeowners are cautious.
Electricity prices are high.
Performance matters.
If your systems are operating above the 2.7 SCOP reality many talk about, you need to demonstrate that clearly and calmly.
When you show:
- The design thinking
- The installation detail
- The commissioning
- The homeowner experience
You remove doubt.
Marketing becomes evidence.
The Heat Pump Case Study System
This is not a promotional video.
It is structured documentation of one real installation.
You receive:
- Performance-led homeowner interview or a installer led job description
- Clear explanation of design decisions
- Before and after narrative
- One flagship 3–5 minute film
- Four 30–60 second short films
- Website-ready landing page copy
- LinkedIn cut-downs
- A proof asset you can send with every quote
This becomes part of your sales process.
Not a marketing experiment.
▶ Watch: Homeowner Explains Why They Chose a Heat Pump
What We Do Not Do
We do not:
- Script fake testimonials
- Inflate performance claims
- Rank or grade installers
- Produce glossy adverts
- Create generic brand films
We document reality.
If your systems perform, that becomes your marketing.
Who This Is For
This is for heat pump installers who:
- Design properly
- Use room-by-room heat loss
- Commission correctly
- Care about long term performance
- Want pre-qualified enquiries
- Want fewer tyre kickers
- Want marketing that compounds
If you are cutting corners, this will expose you.
If you are doing it properly, this will separate you.
Heat Pump Marketing Is Changing
The installers who win over the next five years will not be the loudest.
They will be the clearest.
They will be able to show, calmly and transparently, how their systems work in real homes.
That is what we build.
Document One Real Installation Properly
If you are a heat pump installer in the UK.
And you want marketing built on proof, not promises:
Book a 15-minute call.
We will:
- Review one recent installation
- Assess whether it makes a strong case study
- Outline the structure
- Show you how it becomes a permanent proof asset
No pressure.
No agency pitch.
Just clarity on whether your work deserves to be documented.
👉 Book Your 15-Minute Installer Call Here
Want to know how we build a story from your client's story, here's our in house story builder tool;
Try The Heat Pump Case Study Builder
Use the interactive tool below to structure your next installation story.